“It’s not always the best photographs that sell, it’s the best marketed photographs that sell.”
In today’s tricky post-Covid marketplace, photographers can no longer rely on galleries, art fairs or online photography platforms to promote and sell their prints. Record numbers of galleries and art fairs have closed in recent years, and online photography platforms are full to bursting with prints to sell, and not looking for new work. The uncomfortable truth facing photographers today is that they need to take responsibility for promoting their own work themselves, and this requires an effective marketing plan to navigate what continues to be a challenging market.
The purpose of this course is to help you establish a marketing plan to allow you to do direct sales, to reach new clients and to grow a significant audience of repeat buyers. I will outline and illustrate all of the key sales particulars that buyers will expect to see from you, and help you achieve a first class presentation of your work when you advertise it for sale (print medium, edition size, print size, signature, blind stamp, provenance, framed examples, artist statement and so on); and I will teach you how to write about your photographs in a way that builds greater brand engagement with your clients.
I will teach you how to avoid frustratingly slow organic growth using social media channels on your own (the algorithms are stacked against you unless you pay Facebook or Google a significant sum of money) and instead focus on game-changing strategies such as how to reach a much larger audience for your work by striking up the right business partnerships. I am available on an ongoing consulting basis to advise you during any negotiations as they arise, and to help you negotiate the best contract.
Inevitably your new marketing plan will require you to create marketing materials to promote your work in printed form and online, and I am available to help design and create those on your behalf; for example, framed examples of your work that show its provenance (edition number, signature, blind stamp and so on).
“Luke, huge gratitude to your team for the first-class catalogues you have produced over the years for collectors of my work, they are the finest printed catalogues I have seen, and you’ve given me the very best gallery representation, THANK YOU.” Charlie Waite 2019